Amazon is combining its grocery brands.
Amazon Fresh and Happy Belly are now one private label brand: Amazon Grocery. Altogether, the new Amazon Grocery brand has more than 1,000 items, most of which Amazon says are under $5. [Link: Introducing Amazon Grocery: A New Private Label Food Brand | https://www.businesswire.com/news/home/20251001904950/en/Introducing-Amazon-Grocery-A-New-Private-Label-Food-Brand-From-Amazon-Offering-Quality-Products-at-Everyday-…
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