Apple wants to keep you “In the Loop.”

theverge.com

The new “In the Loop” section that’s partway down Apple’s Newsroom page brings over social media posts from Apple executives like CEO Tim Cook and SVP of Worldwide Marketing Greg Joswiak. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2025/07/Screenshot-2025-07-24-at-9.18.10%E2%80%AFAM.png?quality=90&strip=all]

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Apple wants to keep you “In the Loop.”
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