Google is “exploring” letting publishers opt out of AI in Search.
At least in the UK, where the walkback comes after the country’s CMA opened a consultation on forcing Google to do just that, having given the company “strategic market status” last year. Ron Eden, Google’s principal for product management, says: > “We’re now exploring updates to our controls to let sites specifically opt out of Search generative AI features. Our goal is to protect the helpfulness of Search for peop…
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