Meta’s AI algorithm is keeping us on Instagram.

theverge.com

In Meta’s latest earnings call, Mark Zuckerberg said that time spent on Instagram globally this quarter has increased by “double digits year-over-year,” largely driven by improvements to its AI-powered recommendations algorithm that keeps people hooked. The proclamation comes amid concerns (and legal battles) around Instagram’s “addictive” design. [Link: Your screentime on Instagram is growing thanks to Meta's AI pu…

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Meta’s AI algorithm is keeping us on Instagram.
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