Events

Marketing to Machine: Preparing the Enterprise for Agentic Commerce

BrightTALK

Being found does not mean being chosen. AI assistants increasingly influence which brands enter the customer’s consideration set, which products get recommended and which sources buyers trust. Naureen Mohammed will introduce the Invisible Buyer and share research into the invisible shelf across consumer categories. Stephen Taylor will examine what this means for brand differentiation, strategic clarity and CMO accou…

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marketing machine preparing enterprise agentic commerce