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I’m a backend engineer with 25+ years of experience, but I’m not a Snowflake power user. I haven’t memorized how to build HEX dashboards either. I had a problem: mobile attribution gaps. Users were tapping a CTA, but conversions weren’t being credited. The tricky part wasn’t “is there a bug?” It was where the signal was lost: event emission, ingestion, attribution windows, or something unknown. I knew the questions.…
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