Job opening - 资深产品经理(会员方向) in 长沙市
公司介绍: 我们是一家专注于医药健康零售与大健康服务的上市连锁集团,服务数亿线下及线上消费者。公司以“数据驱动与用户全生命周期运营”为核心策略,正全面升级全渠道用户增长体系。通过构建精准的用户画像、自动化营销(MA)平台与会员忠诚度权益体系,我们致力于为消费者提供个性化的健康管理服务,驱动企业商业价值的长效增长。 职位总结: 本岗位主要负责集团全渠道会员产品策略的制定、全链路营销工具的架构设计与迭代升级。你将作为连接用户洞察与商业增长的桥梁,通过数据建模与营销自动化手段,打造高转化、高留存的会员增长与忠诚度产品体系,对核心增长指标负责。 职位工作内容: - 会员产品策略与全链路迭代:负责集团全渠道会员产品矩阵的顶层设计与演进,包括人群精准洞察、分...
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