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Escaping Hell’s Flywheel: Building Non-inflationary Distribution Channels

a16z.com

If you were interested in quickly launching a startup, here’s an easy formula for finding product market fit. First, identify an existing product in an industry with a low NPS (like most financial services) that has not traditionally been sold online. Second, create a new digital on-ramp to that existing product, such as digitizing an...

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