Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated
The a16z Marketplace 100 series explores the startups and trends behind largest and fastest-growing marketplace companies. See the complete ranking at a16z.com/marketplace-100. For marketplaces, “owning demand” is the surest path to sustainable growth. In practice, that means users come directly to you, rather than going through intermediaries like Google or Facebook, and that they exclusively...
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