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The Rise of Lifestyle Streamers

a16z.com

As the shelter-in-place restrictions have tethered many people to their homes, livestreaming—broadcasting user-created video in real time—has skyrocketed. Platforms like Twitch, Caffeine, YouTube Live, and Facebook have all been flooded with record numbers of streamers and spectators. Historically, livestreaming has been synonymous with gaming. Twitch and Mixer, for example, are known for turning professional gamers…

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