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Alitheon fights counterfeits with photo fingerprinting tech

cio.com

Counterfeit products aren’t just a luxury brand problem — they’re a $3 trillion global threat to safety, security, and supply chains. In this episode of DEMO, host Keith Shaw speaks with Roei Ganzarski, CEO of Alitheon, about how their "FeaturePrint" technology can identify any physical object with just a photo — no barcodes, no QR codes, no serial numbers.

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