Transforming the customer experience with customer data architecture (CDA)
Welcome to this three part podcast series on ‘Liberating data: the new paradigm to drive business success and customer delight’ brought to you by Google Cloud, Accenture and IDG Communications.rnrnIn this our first episode we’ll be talking about the importance of developing a proper customer data architecture (CDA) as the first step towards truly realising the potential of your business data to help transform custom…
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