Interview: Gareth Case, Marketing Director UK, Ireland and Netherlands, CSC
IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Gareth Case, CSC’s Marketing Director for the UK, Ireland and Netherlands, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of coupling intent data with customer meetings to validate insights, as well as making it easy for Sales and Marketing teams to collaborate and more.
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