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Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

TechCrunch AI

Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’ News

Apple CEO John Ternus told Wired's Steven Levy that Apple is "absolutely going to leverage AI" in new products but doesn't "want to ship AI for AI's sake." He argued that when done right, users shouldn't have to think about whether AI or more traditional software made something happen—what matters is whether Apple built something people love.

Key takeaways

  • Apple has often been described as behind on AI, especially after delaying a more powerful version of Siri, which finally launched this summer.
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