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Designing for Mobile Micro-Moments

developers.googleblog.com

Mobile has shaped the way users interact with businesses and brands alike. Nowadays, businesses cannot simply replicate their desktop strategy on mobile; they need to re-think how to build mobile experiences that are useful for clients in their moments of need - those I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments throughout the day.

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