How Machine Learning with TensorFlow Enabled Mobile Proof-Of-Purchase at Coca-Cola
Coca-Cola's core loyalty program launched in 2006 as MyCokeRewards.com. The "MCR.com" platform included the creation of unique product codes for every Coca-Cola, Sprite, Fanta, and Powerade product sold in 20oz bottles and cardboard "fridge-packs" purchasable at grocery stores and other retail outlets. Users could enter these product codes at MyCokeRewards.com to participate in promotional campaigns.
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