CMO Perspectives – Karen Walker of Cisco
IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG’s CMO, to share her thoughts on marketing at Cisco. In Part 2, Karen and Josh discuss marketing in a borderless world, the digital purchase journey and the value of intent data, among other topics.
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