forrester.com · Research

Research listings from forrester.com on TechiSeek. 446 public listings.

• ‹The Primary Answer Engine Use Case Is Research, Regardless Of Industry (forrester.com)
  Answer engines are primarily used for research across industries, with consumers relying on them more to inform decisions than to make deci…
• ™Tis The Season To Highlight Our Favorite 2022 S&R Research (forrester.com)
  It’s December, the year is almost over, and most of us will be taking the next week off, so what better way to wrap up 2022 than with a rev…
• The Wall Street Journal - Nvidia Reports Blowout Quarter, Says Demand for AI Chips Is Getting Even (forrester.com)
  The Wall Street Journal: Principal Analyst Naveen Chhabra comments on Nvidia’s latest earnings, highlighting the gap between AI infrastruct…
• The Forrester AI Disruption Model: How AI Disrupts Or Accelerates Technology And Service Markets (forrester.com)
  Use our nine-driver analysis to anticipate the changes tech and service providers must make to accommodate your needs in the AI computing e…
• The Forrester AI Disruption Model: Category Analysis (forrester.com)
  This report shows a detailed analysis of AI disruption for 17 technology and service categories, comprising more than 200 markets Forrester…
• Partner Business Model Definition Templates (forrester.com)
  Use Partner Business Model Definition Templates to document partnership goals and key actions for each partner type or alternative classifi…
• Craft Zero Trust Security Metrics That Matter (forrester.com)
  Security leaders can use this report to craft meaningful strategic, operational, and tactical metrics to track their progress toward Zero T…
• Executive Guide: Technology Infrastructure (forrester.com)
  Get up to speed about the latest developments in enterprise adoption of private infrastructure so you can make the best decisions for your…
• Introducing The Opportunity Prioritization Matrix (forrester.com)
  Frontline marketers can use the Opportunity Prioritization Matrix to set priorities and chart program plans according to fit criteria and i…
• Manage Identity And Access For Humans, Machines, And AI Agents Using The Forrester IAM Lifecycle (forrester.com)
  Forrester’s IAM lifecycle provides S&R pros with framework for governing, administering, enforcing, and optimizing IAM processes across app…
• Buyer’s Guide: UCaaS, 2026 (forrester.com)
  The market for unified communications as a service is crowded and diverse. Use this guide to choose the right solutions for your organizati…
• The State Of Artificial Intelligence In Security Tools: Security Operations (forrester.com)
  We analyzed data from 87 security operations vendor respondents to see how they use AI, their perception of customer value, and barriers to…
• The Forrester Marketing Program Planning Framework (forrester.com)
  Plan and scale marketing programs that align strategy, audiences, capabilities, and investment to improve execution, engagement, and market…
• Customer Data Platform Implementation Checklist (forrester.com)
  This checklist outlines steps B2C and B2B marketing teams should take to plan a successful CDP deployment and track the progress of their i…
• Forrester’s US Utilities Customer Experience Index Rankings, 2026 (forrester.com)
  Forrester reveals the scores of 25 US utilities firms that we analyzed as part of the 2026 US CX Index, as well as insights into their rela…
• Forrester’s Global Employee Experience Index Rankings, 2026 (forrester.com)
  This report introduces Forrester’s global EX Index, which describes the EX impact on a company’s efforts to improve its Total Experience Sc…
• B2B Marketers Must Invest In A Conversational Data Strategy (forrester.com)
  Connect conversational data strategy to business requirements and understand key considerations for this data type at each stage of the dat…
• Designing Human And AI Roles For Future-Ready B2B Marketing Teams (forrester.com)
  Leaders can use this template to redesign marketing roles, responsibilities, and team structures for a future-ready human and AI operating…
• Real-World Use Cases For AI Agents In CRM (forrester.com)
  AI agents in CRM operations provide quantifiable value by increasing productivity and revenue and scaling operations. Best practices for su…
• The State Of ERP Cloud Migration, 2026 (forrester.com)
  This report highlights the latest trends in ERP cloud modernization and migration to accelerate delivery of mission-critical business capab…
• Strategic Value Office (SVO) Capabilities Assessment (forrester.com)
  Assess your strategic value office’s readiness to shift from project governance to enterprise value orchestration across people, objectives…
• Gaining Clarity: Centers Of Excellence Vs. Shared Services (forrester.com)
  Centers of excellence advance expertise and innovation. Shared services scale execution and efficiency. This report helps marketing leaders…
• Forrester’s Australia Banking Total Experience Score Rankings, 2026 (forrester.com)
  Total experience improved among Australian banks and EX had neutral or positive impact, according to data from our new EX Index and our BX…
• Continuous Alignment Turns Strategy Into Compounding Returns (forrester.com)
  Companies that sustain high-maturity alignment practices outperform peers in growth, value, and discipline, turning alignment into compound…
• Blend Frontline Responsibilities Across The Opportunity Lifecycle To Boost Value (forrester.com)
  B2B frontline marketers and sellers must recognize their blended influence on buyers throughout their journey and establish a dynamic partn…
• Nationwide Building Society: Putting Risk Decisioning In The Hands Of The Business (forrester.com)
  Nationwide put risk decisioning in the hands of its business — cutting decision update time by 50% and deploying changes in hours, not week…
• Interaction, Integration, And Measurement Define The Next Era Of B2B Events (forrester.com)
  Forrester’s Q1 2026 State Of B2B Events Survey identifies key trends in budgets, the event mix, challenges and priorities, and event techno…
• Chart Your Course To AI Maturity In Product Lifecycle Management (forrester.com)
  Build a minimum viable data foundation, choose the right AI deployment pattern, and match your maturity to use cases for AI in PLM that dri…
• Account-Based Marketing Pilots: Everything You Need to Know (forrester.com)
  Find all you need to know to set up, manage, and measure and ABM pilot from preparation and orchestration to postpilot evaluation and expan…
• Forrester’s UK Banking Total Experience Score Rankings, 2026 (forrester.com)
  Total experience stagnated among UK banks but EX emerged as a potential growth enabler, according to data from our new EX Index and our BX…
• The Three Pillars Of CX Transformation (forrester.com)
  Successful CX functions direct, influence, or inform the activities that determine what customers need, design and test solutions, and deli…
• Digital Go-To-Market Review: CPG Brands, 2026 (forrester.com)
  In this report, we uncover the results of Forrester’s Digital Go-To-Market Review for CPG brands, highlight best practices, and identify ke…
• Budget Planning Guide 2027: B2B Marketing Executives Should Drive Resilience (forrester.com)
  Drive better outcomes amidst constant volatility by making deliberate choices about where to focus, what to stop funding, and where to expe…
• Navigate AEGIS Technologies To Secure Agentic AI (forrester.com)
  Secure agentic AI from start to finish with guardrails that align to the AEGIS framework and a CISO-ready ecosystem map that leaders can ac…
• The Essential List Of Security Operations Metrics (forrester.com)
  This tool provides examples of security operations metrics and a resource to identify and document security operations center (SOC) metrics.
• Go-To-Market Strategy Requires These Four Vital Inputs (forrester.com)
  This report describes and provides a template for the strategic inputs that must be gathered to support smart go-to-market strategy decisio…
• Introducing The Forrester Campaign Implementation Process (forrester.com)
  The Forrester Campaign Implementation Process helps marketing teams align strategy, planning, execution, and optimization across integrated…
• The Forrester Wave™: Market And Competitive Intelligence Platforms, Q3 2026 (forrester.com)
  In our evaluation of market and competitive intelligence platform providers, we researched, analyzed, and scored the most significant ones.
• Customer Zero Case Study: How Adobe Built A Marketing Learning System For AI-Driven Buying Behavior (forrester.com)
  As discovery shifts into fast‑changing AI answer engines, Adobe adapted how website marketing operates to learn faster and turn volatility…
• Increase Revenue From Strategic Accounts With The Account-Based Marketing Framework (forrester.com)
  Account-based marketing must be treated as a strategic initiative rather than a set of tactics and follow a structured process built on str…
• Balance Ecosystem Collaboration With The Sovereignty Of Innovation (forrester.com)
  As interest in sovereign innovation grows, companies must protect their IP, retain talent, and balance global collaboration with resilience…
• The Digital Technology Strategy Research Guide For Financial Services (forrester.com)
  This report provides an overview of Forrester’s most important customer-facing tech strategy evaluations for digital leaders at financial s…
• Demystifying The Technical Functions Of Warehouse Management Systems, 2026​ (forrester.com)
  Forrester’s Function-First Tech Buying Framework helps you identify redundancy in your tech ecosystems and introduce only the additions the…
• The Forrester Workforce Artificial Intelligence Quotient (AIQ) Assessment (forrester.com)
  This workforce artificial intelligence quotient (AIQ) assessment helps you gauge the readiness of employees to successfully adopt AI tools…
• The State Of US Consumer Personalization, 2026​ (forrester.com)
  Consumers want personalized moments that are relevant and valuable, but organizations prioritize business needs in their personalization ef…
• Delivering Revenue Enablement For A Multigenerational Go-To-Market Reality (forrester.com)
  Younger and older go-to-market leaders favor different paths to performance; enablement leaders can win by intentionally designing for both.
• Demystifying The Technical Functions Of Retail Planning Platforms (forrester.com)
  Forrester’s Function-First Tech Buying Framework helps you identify redundancy in your tech ecosystems and introduce the additions they nee…
• The CX Leader’s Guide To Customer Obsession (forrester.com)
  CX leaders must translate customer obsession into action by creating a vision, aligning capabilities, and connecting CX to other parts of t…
• Lessons Learned About Agentic Attacks From Hugging Face, Open AI, And Anthropic (forrester.com)
  Security leaders can use this report to learn what it’s like defending against the type of agentic attack that Hugging Face suffered in Jul…
• Business And Technology Priorities In Retail And Wholesale, 2026 (forrester.com)
  This report analyzes data from Forrester’s Priorities Survey, 2026, to shed light on technology trends in the retail and wholesale industri…