forrester.com · Research

Research listings from forrester.com on TechiSeek. 446 public listings.

• Consumers Use AI For Personal Finance, But Not Necessarily From Their Bank (forrester.com)
  Use this report to understand how consumers use conversational AI for personal finance today and where trust and confidence begin to break…
• Learning Essentials: Develop Your Workforce To Drive High Performance (forrester.com)
  This essentials report helps leaders understand where to invest and how to design learning programs that support employee skills developmen…
• AI Agent Use Case Readiness Tool For Marketing (forrester.com)
  Use this tool to explore AI agent use cases across seven marketing categories and determine your organization’s readiness based on priority…
• Resetting Security’s AI Narrative With Boards And Executives (forrester.com)
  Reset expectations and make the case for sustaining budget and talent investment via better communication with boards and execs about AI ri…
• The AI Revenue Operations Leader (forrester.com)
  AI is forcing revenue operations leaders to evolve into architects of AI-forward go-to-market operating models, decision intelligence, and…
• Demystifying The Technical Functions Of Content Management Systems (forrester.com)
  Forrester’s Function-First Tech Buying Framework helps businesses identify redundancy in their tech ecosystems and introduce only the addit…
• What CIOs Should Expect When Business Leaders Ask For A Product-Led Growth Engine (forrester.com)
  Product-led growth (PLG) leverages the product to drive customer acquisition, retention, and growth. Read this report to learn how tech exe…
• Steer Agentic Software Development In The Right Direction With Spec-Driven Development (forrester.com)
  Spec-driven development is becoming the new best practice of agentic coding, but your team must learn to navigate obstacles to stay on cour…
• The State Of AI In Revenue Enablement (forrester.com)
  AI adoption in sales is rising but uneven; companies prioritize efficiency while top teams use AI for coaching, learning, faster investment…
• The Relationship Between Customer Obsession And Customer Experience (forrester.com)
  Learn the difference between customer obsession and customer experience to make the customer the focus of your enterprise strategy and team…
• US Retail Competition Tracker, 2026 (forrester.com)
  This report analyzes retail and e-commerce performance of the top 60 US retailers to identify category trends, competitive dynamics, and gr…
• The Top 10 Trends In IT Networking, 2026 (forrester.com)
  The top IT networking trends are reshaping digital business, requiring new skills and strategies to improve agility, security, and resilien…
• Digital Initiatives Prioritization Tool (forrester.com)
  Forrester’s prioritization modeling tool lets digital leaders and their teams score and prioritize digital initiatives based on seven facto…
• The SAP 2027 Deadline: Act Now Or Pay Later (forrester.com)
  Technology leaders must understand the implications of the SAP end-of-support deadlines and how best to navigate their SAP cloud migration…
• Five Steps To Better Metrics In The Security Operations Center (forrester.com)
  This research establishes a set of metrics and a five-step process to operationalize those metrics to improve the SOC and demonstrate value.
• The GTM Singularity Is Here (forrester.com)
  The GTM singularity will collapse decades-old GTM models, requiring an augmented, resilient, and collaborative way to engage AI-adapted buy…
• The Emergence Of The B2B Revenue Marketing Platform (forrester.com)
  The convergence of MAP and ABM capabilities has led to revenue marketing platforms designed around buying groups and lifecycle revenue mark…
• The State Of Incident Readiness And Response, 2026 (forrester.com)
  This overview of incident response and readiness trends helps organizations determine how to balance investments across tools, processes, a…
• How To Evaluate Marketing Technology Performance (forrester.com)
  Firms must holistically evaluate marketing technology performance to ensure it provides business value, is technically capable, and to mana…
• How Business Applications Become Agentic (forrester.com)
  AI agents will reshape business apps into an agentic business fabric. The rate of this pivot depends on specific dynamics affecting each ap…
• Gauge Your Enterprise Risk Management Program Maturity (forrester.com)
  Use Forrester’s ERM maturity self-assessment to measure your maturity and identify opportunities to strengthen enterprise risk management.
• Knowledge-Intensive Industries Lead In Workplace And Collaboration Maturity, 2026 (forrester.com)
  Professional and financial services lead workplace and collaboration maturity, while public-sector organizations lag in advanced capabiliti…
• Role Profile: Creative Technologist (forrester.com)
  This role profile explains the competencies needed for creative technologists, accountable for integrating creative and media processes and…
• Forrester’s Three-Pillar API Enablement Model: Implementing The Right Operating Model (forrester.com)
  API programs must embrace a federated operating model. This report describes what that operating model looks like and how to establish it.
• Buyer’s Guide: IT Sustainability Services, 2026 (forrester.com)
  Use this report to understand vendor types, pricing models, and suggested RFP questions for selecting an IT sustainability service provider.
• Build AI Products That Solve Real Problems (forrester.com)
  This report helps digital and product leaders to identify the problem, customer need, and root cause effectively to build effective AI prod…
• AI-Ready Data Foundation For Agentic AI (forrester.com)
  Agentic AI won’t scale on fragmented data. Learn how data readiness foundation helps firms scale agentic AI with trusted data, governed con…
• Forrester’s Guide To Prioritizing Digital Initiatives (forrester.com)
  Digital teams should prioritize initiatives by estimating the likely impact across customer and business outcomes, employee experience, fea…
• Preventing And Protecting Against Human-Centered Breaches Is A Top CISO Priority In 2026 (forrester.com)
  Despite concerns about AI, 40% of enterprise CISOs say that preventing and protecting against human-centered breaches is a top IT security…
• Conduct A Go-To-Market Strategy Workshop To Create Revenue Growth Clarity (forrester.com)
  Use a go-to-market strategy workshop to prioritize the market segments, buyers, and offerings that will focus B2B revenue teams on the best…
• Strategic Technology Selection Guide For Content Management Systems (forrester.com)
  Digital and technology leaders can use this report to conduct a business-value-based analysis to shortlist vendors and strategically select…
• A Strategy Guide To Consumer Personalization (forrester.com)
  Organizations must develop a personalization strategy that prioritizes customer needs and benefits organizations in a mutual exchange of va…
• Service Provider M&A In 2026: The March To AI Transformation Readiness — And For Their Own Survival (forrester.com)
  This report is the third in our regular series on service provider acquisitions and what they mean in the shift to AI and asset-based solut…
• How Australia’s Lendi Group Is Rebuilding Itself As An AI-Native Business (forrester.com)
  Lendi Group shows how a regulated incumbent can rebuild itself around AI agents through deliberate engineering, product, and workforce choi…
• Improving Application Security Is The Top Tactical Priority For Enterprise CISOs (forrester.com)
  Fifty-nine percent of enterprise CISOs indicated that improving application and/or product security is among their top IT security tactical…
• Escape Dysfunctional Measurement Before CX Pays The Price (forrester.com)
  This report shows how measurement shortcuts and score obsession create dysfunction, urging CX leaders to restore metrics as a positive forc…
• Forrester’s Three-Pillar API Enablement Model: Establishing Business Leadership (forrester.com)
  This report outlines actionable steps for building business leadership in an API program, from securing executive buy-in to measuring busin…
• The Technology Strategy Research Guide For Digital Commerce (forrester.com)
  This report serves as an overview of Forrester’s most important customer-facing tech strategy reports for digital leaders at retail and bra…
• The B2B Process Performance Metrics Template (forrester.com)
  Use the B2B Process Performance Metrics template to standardize how teams define and evaluate process performance to improve accountability…
• A Technology Overview Of Consumer Personalization (forrester.com)
  There is no single personalization technology category. Understand the five critical functional categories needed to deliver personalized m…
• The State Of Customer Identity And Access Management (CIAM), 2026 (forrester.com)
  CIAM is a growing strategic IT security initiative with widespread adoption of identity verification, password replacements, and generative…
• Your People Power The AI Reinvention Engine (forrester.com)
  People, not technology, power AI reinvention: Learn what it takes to turn AI investment into enterprise value and why most organizations ar…
• Buying Group Essentials (forrester.com)
  B2B organizations must shift from tracking individual leads to engaging buying groups, which requires alignment across marketing, sales, an…
• Lessons Learned From The Forrester Wave™: Conversational AI Platforms For Customer Service, Q2 2026 (forrester.com)
  Learn the status and best practices of today’s conversational AI market for customer service from our research with vendors and their custo…
• How To Better Identify, Support, And Protect Vulnerable Customers (forrester.com)
  Learn how organizations can build integrated capabilities across people, processes, and technology to better identify, support, and protect…
• Forrester’s CX Business-Case-On-A-Page Template (forrester.com)
  Forrester’s CX Business-Case-On-A-Page Template helps CX leaders create a one-pager to communicate projects to their team and the wider org…
• Role Profile: Data Educator (forrester.com)
  The data educator is responsible for building enterprisewide capability to understand, evaluate, communicate, and responsibly use data and…
• AI Needs Knowledge Built For Execution, Not Interpretation (forrester.com)
  AI amplifies weak enterprise knowledge into operational risk. Make content explicit, governed, and agent-ready before automation scales the…
• Field Marketing’s Role In Marketing Program Planning Is Nonnegotiable (forrester.com)
  Integrating field marketing early in the planning process improves the buyer experience, yields stronger signals, and drives more effective…
• Drive B2C Marketing Productivity Using The Forrester Process Optimization Framework (forrester.com)
  Optimize processes to boost growth, efficiency, and innovation by using a five-step framework for consistent, customer-focused process impr…