forrester.com · Research

Research listings from forrester.com on TechiSeek. 446 public listings.

• B2B Customer Communities Need An AI-Powered Reboot (forrester.com)
  AI enhancements can convert B2B communities from places to ask questions or complete basic transactions to must-have business assets.
• Meet Your New Research Partner: AI Moderators (forrester.com)
  This report explains how AI-moderated interviews scale customer research and discusses best practices to apply.
• Forrester’s Green Consumer Segmentation For 2026 (forrester.com)
  Use Forrester’s green segmentation to understand consumers’ behaviors, expectations, and attitudes regarding environmental sustainability.
• B2C Commerce Solution Shifts In Adoption, 2026 (forrester.com)
  Business decision-makers can use this data report to gain insights into how organizations manage B2C commerce solutions.
• Defining Partner Types And Partner Business Models (forrester.com)
  Learn how organizations can define and document the business models of partners within their partner ecosystem.
• You Can’t Continue To Ignore The Looming IT Workforce Crisis (forrester.com)
  Organizations underestimate the IT workforce crisis; this report explains why and offers strategies to act now.
• Knowledge Competencies Accelerate AI Adoption In B2B Marketing (forrester.com)
  B2B CMOs can turn AI use into a decision advantage by building knowledge competencies to interpret, trust, and act on insights.
• Data Overview: Shopper Behavior On Answer Engines (forrester.com)
  This data overview explores US, UK, and Canadian consumer attitudes toward AI-powered tools for shopping.
• The Forrester Wave™: Experience Optimization Solutions, Q3 2026 (forrester.com)
  In our evaluation of EO solutions providers, we researched, analyzed, and scored the most significant ones.
• The Opportunity Lifecycle Frontline Responsibilities Template (forrester.com)
  Use this template to outline collective responsibilities throughout the opportunity lifecycle.
• Eight Toxic Philosophies In Networking Vendor Selection (forrester.com)
  Enterprise technology leaders must move away from eight distorted reasons for buying a market leader in networking.
• Modernize Your Banking Architecture For An AI-First Future (forrester.com)
  Banking tech leaders must prioritize core banking agility, ensure integration with innovative tech, and adapt to evolving market demands.
• Build Content And Creative Advantage Through Adaptability (forrester.com)
  Adaptability, not efficiency, will determine which marketing, content, and creative teams thrive in the next phase of AI adoption.
• Forrester’s Global Net Promoter Score Rankings, 2026 (forrester.com)
  NPS saw improvements in North America and EMEA, while some Asia Pacific industries struggled. See the latest NPS results for 462 brands.
• Design Your Healthcare-Optimized IT Network (forrester.com)
  Design healthcare networks around outcomes — enabling resilient, real-time, and secure care across the full patient journey.
• The CX Business Case Builder (forrester.com)
  The downloadable resources in this report help CX leaders plan their analysis and make the case for CX at the enterprise level.
• The Leader’s How-To Guide To Understanding And Shaping Culture (forrester.com)
  Understand and use the four characteristics of culture to create and sustain a high-performance culture.
• The Forrester Wave™: Microsegmentation Solutions, Q3 2026 (forrester.com)
  In our evaluation of microsegmentation solution providers, we researched, analyzed, and scored the most significant ones.
• The Forrester Wave™: API Management Software, Q3 2026 (forrester.com)
  In our evaluation of API management software providers, we researched, analyzed, and scored the most significant ones.
• Global Commercial Software Forecast, 2025 To 2029 (forrester.com)
  Cloud and AI will drive infrastructure software growth of 13.3% from 2024 to 2029; application software will see slower growth of 9.5%.
• B2B Commerce Solution Shifts In Adoption, 2026 (forrester.com)
  Business decision-makers can use this data report to gain insights into how organizations manage B2B commerce solutions by businesses.
• The Future Of B2B Marketing Planning Is Intelligence Driven (forrester.com)
  Growth depends on planning. Learn how integrated, intelligence-driven planning improves alignment, decisions, and performance.
• The Forrester B2C Marketing Technology Alignment Framework (forrester.com)
  This report introduces an alignment framework to guide the evaluation, implementation, and measurement of B2C marketing technology.
• The Forrester B2C Marketing Technology Alignment Framework: Charter (forrester.com)
  Discover the benefits of a B2C martech alignment charter and use Forrester’s editable template to create your own.
• Establish An Effective Data Governance Council (forrester.com)
  Use this template to establish a data governance council, define roles, and enable governance with a simplified, measurable framework.
• 2026 IT Network Benchmarks, Global (forrester.com)
  Networking leaders should use this report to benchmark their network spending, focus, and methodologies.
• What 27 CX Transformations Teach Us About Customer Obsession (forrester.com)
  Customer-obsessed firms turn CX from a program into a management system that drives decisions, investment, behavior, and growth.
• The Forrester Wave™: Financial Crime Management Solutions, Q3 2026 (forrester.com)
  In our evaluation of financial crime management solutions providers, we researched, analyzed, and scored the most significant ones.
• Align Your Promise Makers And Your Promise Keepers (forrester.com)
  This report highlights why aligning customer success and sales is critical to customer and company success.
• Your AI Agents Need An Independent Control Plane (forrester.com)
  Enterprises need an independent control plane to govern AI agents across heterogeneous platforms, domains, and runtimes.
• Role Profile: IT Service Manager (forrester.com)
  This role profile provides an overview of the IT service manager’s roles and responsibilities.
• 2026 Storage Benchmarks, Global (forrester.com)
  Infrastructure leaders should use this report to benchmark their storage spending, focus, and methodologies.
• Forrester’s Spain Banking Total Experience Score Rankings, 2026 (forrester.com)
  Total experience improved among Spanish banks, according to data from our new EX Index and our BX and CX Indexes.
• Time To Take Workforce Planning Seriously, Seriously (forrester.com)
  AI-era leaders must use workforce planning as a continuous decision discipline for creating options, reducing risk, and adapting faster.
• How To Negotiate Your Best Workday Deal (forrester.com)
  Winning Workday negotiations requires controlling AI, renewals, expansion, and long-term costs, not maximizing upfront discounts.
• Forrester’s US Health Insurers Brand Experience Index Rankings, 2026 (forrester.com)
  The 2026 BX Index™ shows most US health insurer brands improved, but stronger noncustomer perceptions may be outpacing customer reality.
• Forrester’s US Health Insurers Customer Experience Index Rankings, 2026 (forrester.com)
  Discover key findings from Forrester’s Customer Experience Index for specific segments of the US health insurance market.
• The State Of Trust For US Health Insurers, 2026 (forrester.com)
  Discover how trust shapes brand and customer experience for US health insurers, and explore key strategies to build and improve trust.
• Build A Buyer Audience Canvas To Support Go-To-Market Strategy Decisions (forrester.com)
  The Forrester Buyer Audience Canvas helps B2B leaders develop a visual representation of potential revenue possibilities.
• Data And Insights For Smart Go-To-Market Decision-Making (forrester.com)
  Portfolio marketers can leverage this report for guidance on the data and sources required to make smart go-to-market strategy decisions.
• Enterprise Software Earnings H1 2026: AI Shifts Power To Vendors (forrester.com)
  Consumption pricing, agentic workflows, and platform control are shifting leverage toward vendors.
• Invoca Enables Organizationwide AI Adoption Through Its AI Launch Lab (forrester.com)
  Invoca created its AI Launch Lab to transform AI from experimentation into production through enablement, reuse, and shared learning.
• Build Effective Research Partnerships To Ensure Impact (forrester.com)
  Researchers must build effective partnerships with stakeholders to conduct impactful research.
• Trustworthy AI Starts With Testing And Evals, Not Deployment (forrester.com)
  AI-infused applications require continuous testing that blends classical QA, AI evals, red teaming, governance, and production telemetry.
• CISO Board Update: OpenAI–Hugging Face Incident (forrester.com)
  Customize the agentic AI model escape CISO board presentation with your own scope, controls, risks, asks, and AEGIS/NIST AI RMF mappings.
• Organizations Diverge On The Scope Of Resilience And Continuity (forrester.com)
  Organizations view the appropriate scope of resilience differently, even when responding to similar mandates.
• Introducing The Forrester B2B Marketing And Sales Data Strategy Model (forrester.com)
  A comprehensive B2B marketing and sales data strategy pairs governance, compliance, and technology planning with execution.
• Attract CX Talent By Writing The Right Job Descriptions (forrester.com)
  Use Forrester’s step-by-step job description template to help attract top candidates for a variety of CX roles.
• Forrester’s Canada Utilities Customer Experience Index Rankings, 2026 (forrester.com)
  Forrester reveals the scores and relative rankings of four Canadian utilities brands that we analyzed as part of the 2026 Canada CX Index.
• The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026 (forrester.com)
  In our evaluation of customer data platforms for B2C providers, we researched, analyzed, and scored the most significant ones.