Research
Research papers, whitepapers, case studies, etc. 1271 public listings.
- To Design Great Experiences, Start With Research (forrester.com)Experiences that attract and retain customers start with customer-centric research.
- Who Chooses Direct-To-Consumer Brands? (forrester.com)Why do people buy from direct-to-consumer brands? Until now, little research has been done to determine what’s driving consumers to choose…
- Regional Insights From The Global Marketing Survey I Forrester (forrester.com)Download Regional Insights From The Forrester Global Marketing Survey e-book and find out what’s in store for marketing leaders.
- How Standard Chartered Bank avoids digital sameness (forrester.com)Learn how a CIO-led digital transformation project boosted the bank’s digital acquisition rates and improved customer and employee engageme…
- Research and Advisory Services Hub (idc.com)IDC Research & Advisory delivers expert insights, analyst guidance, and data-driven strategies to align IT roadmaps, reduce risk, and fuel…
- Learn How to Drive Successful B2C Marketing with Transparency and Engagement (forrester.com)Real B2C Marketing progress requires a new worldview that embraces evolving customer priorities like transparency, privacy, and authentic e…
- SiriusDecisions Research - Align Your Revenue Generating Ecosystem (forrester.com)Forrester’s SiriusDecisions Research delivers operational intelligence and fact-based insights to B2B leaders so they can align product, ma…
- Master CX and Deliver Experiences that Resonate with Your Customers (forrester.com)Become a true master of CX as you learn to reliably deliver brand experiences that resonate with your customers and drive loyalty. Learn mo…
- Workload/Batch Automation Is Undergoing A Transformation (forrester.com)Forrester is researching the workload/batch automation market. A lot changed since we last wrote. Through our research we help clients unde…
- Executive Leadership & Development Programs (idc.com)IDC Leadership & Development programs help executives enhance leadership skills, foster innovation, and build high-performing teams with co…
- Tech Buyer Research & Insights Hub (idc.com)IDC Tech Buyer hub offers research, advisory, metrics, and leadership programs to help technology leaders drive growth, align strategy, and…
- Top Risks In The 2025 WEF Risk Report (forrester.com)How much will geopolitical risks affect the risk landscape? Get five key takeaways from the 2025 World Economic Forum Global Risks Report.
- Tech Market Insights and Trends Research (idc.com)Explore IDC Research for Europe. Access insights on technology markets, industries, and buyers to guide digital strategy and business growt…
- A Look Under The Hood Of Our New Forrester Wave™ Report (forrester.com)Get an inside look at some of the recent changes to the iconic Forrester Wave report format and associated graphic.
- Technology Market Research Services (idc.com)IDC Technology Market Research offers data-driven insights, forecasts, and market share analysis to help tech suppliers capture growth oppo…
- New Forrester Report: The State Of Streaming Services, US 2025 (forrester.com)Forrester’s new report, “The State Of Streaming Services, US 2025,” shows that competition remains fierce, with streaming rivals closing in.
- Pathways Executive Leadership Programs (idc.com)Accelerate your leadership journey with IDC Pathways coaching programs. Build executive skills, confidence, and career growth strategies.
- Forrester’s Evaluative Research: A Matter Of Trust (forrester.com)Our evaluative research — just like our business — is built on integrity, honesty, fairness, and the courage to tell it how it is. Our meth…
- DORA Regulation Impact on Tech Industry (idc.com)IDC explores the EU Digital Operational Resilience Act (DORA), its impact on ICT providers, compliance needs, and operational risks for tec…
- European Retail Leaders Network Hub (idc.com)Join IDC’s European Retail Hub to access insights, connect with retail leaders, share strategies, and explore innovation shaping the retail…
- Will The New Federal Government Employee Survey Meet Agency Needs? (forrester.com)US agencies lack a FEVS survey to track employee engagement this year. Here’s our take on the pros and cons of a proposed replacement surve…
- Updating Our Security Champions Research To Strengthen Security (forrester.com)A strong security culture is the foundation of an effective security program. That’s why we’re revisiting essential research that explores…
- AI Vendor Threat Research And Cybersecurity’s Cynicism Problem (forrester.com)For years, the security community decried the lack of transparency in public breach disclosure and communication. But when AI vendors break…
- Redefining Research For The AI Era Starts With Trust (forrester.com)As AI reshapes how research is delivered and consumed, trust isn’t just important — it’s everything. Forrester’s CTO explains his company’s…
- Industry Research for Digital Strategy (idc.com)IDC industry research helps IT and business leaders with insights, digital strategies, and guidance to optimize technology decisions and gr…
- Future CEO: Leadership & Tech Strategies (idc.com)IDC Future CEO research highlights digital leadership, resilience, and technology strategies shaping the next generation of business growth.
- Growth Strategies for Tech Vendors (idc.com)IDC helps growing tech vendors with market insights, data-driven strategies, and expert guidance to accelerate growth, awareness, and ROI g…
- Partnering for Scale-Ups & Start-Ups Growth (idc.com)Partner with IDC to accelerate growth. Access data, insights, and go-to-market strategies to strengthen positioning and engage customers.
- Navigate Forrester’s Data Economy Research (forrester.com)It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine the…
- Key Learnings In Forrester’s Tech Insights And Econometric Research (forrester.com)Get four key takeaways in this preview of Forrester’s latest tech insights and econometric research (TIER).
- Announcing The First-Ever Evaluative Research On Cybersecurity Skills And Training Platforms! (forrester.com)The emergence of CS&T platforms ushers in a new era of upskilling and training focused not on point-in-time test prep but on continual lear…
- Meet The New VP, Research Director For The B2B Marketing Executives Service (forrester.com)The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior…
- Digital Leaders Hub Europe Community (idc.com)Join IDC’s European Digital Leaders Hub. A confidential network for digital leaders to share insights, shape innovation, and drive strategy.
- Digital Business Research and Strategy (idc.com)Explore IDC Digital Business research for C-Suites and IT leaders. Build digital-first strategies, leverage AI, and drive sustainable growt…
- European CISO Hub for Security Leadership (idc.com)Join the IDC European CISO Hub, a confidential network for security leaders to share insights, drive innovation, and shape business resilie…
- TIER: Introducing Forrester’s Tech Insights And Econometric Research (TIER) (forrester.com)Learn how Forrester’s tech insights and econometric research provides technology executives with critical data insights for future success.
- IDC - Tech Buyer (idc.com)IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expand…
- IDC - Tech Buyer - Agile-value-management-for-cooperatie-dela (idc.com)IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expand…
- Practitioner To Analyst: What I Would Have Done Differently If I Had Access To The Research I Have (forrester.com)Being a Forrester Marketing Operations Analyst for 60+ days, my learning journey has been quite informative, check out what I have discover…
- 2022, Year In Research (forrester.com)So 2022 is officially done and dusted, for better or worse. But before getting too far into 2023, let’s take a moment to look back at what…
- Forrester’s B2B Summit: New Research Will Emphasize Four Key Areas In Which Portfolio Marketers Can (forrester.com)Forrester’s B2B Summit North America feature for portfolio marketers to lead their organizations to growth in a post-COVID world.
- The State Of Marketing Talent In Asia Pacific In 2022: Call For Survey Participation (forrester.com)According to Forrester’s Marketing Survey 2022, talent will be among Asia Pacific (APAC) marketing decision-makers’ top challenges over the…
- Some Research Themes For Financial Services In 2022 (Plus A Survey You Can Take To Help) (forrester.com)We’ve been diving deep into a number of topics that financial services executives and their teams care about (or should care about). Here a…
- Forrester’s Q1 2022 Sales Operations Pulse Survey Results (forrester.com)Interested in key sales operations trends? Anne Slough shares the results of Forrester's Q12022 Sales Operations Pulse Survey.
- September 2021 – February 2022 Research Recap (forrester.com)Hello again! In 2021, I started highlighting our top research each month. As a research director, I get to not only see the final outcome b…
- New Research Announcement — Now Tech: European Cybersecurity Consulting Providers, Q1 2021 (forrester.com)I just launched a Now Tech that lists out the major firms participating in the European cybersecurity consulting market, which has undergon…
- Four Ways To Leverage Your Entire TEI Study (forrester.com)Learn why companies get the most value from their TEI studies by shifting away from focusing on the ROI to embrace the broader value story.
- Customer Experience Surveys Are A Tool, But They Can't Do It All (forrester.com)Customer experience surveys are seeing a declining response rate. Start mining other data that can give you a sense of your CX quality.
- January 2021 Research Recap (forrester.com)Each month, the infrastructure and operations team writes incredible research. As a research director, I get to not only see the final outc…