Research

Research papers, whitepapers, case studies, etc. 1271 public listings.

• Go Beyond Surveys In CX: Learn From Two Practitioners’ Experiences (forrester.com)
  Discover how real customer experience professionals reduced their reliance on surveys while deepening customer understanding.
• Call For Participation: Forrester’s 2021 ECM Panel Survey Is Now Open! (forrester.com)
  Forrester’s 2021 Global Enterprise Content Management Survey is open … and we’re looking for your participation! This survey is intended fo…
• The Top 10 Ways SiriusDecisions' Global CMO Study Can Benefit You (forrester.com)
  Every year, SiriusDecisions’ Global CMO Study explores how B2B marketing leaders representing a variety of industries, geographies and reve…
• Confessions of a Research Director: The First Month (forrester.com)
  My first 30 days at SiriusDecisions have re-confirmed the reasons I joined. I’m now working with a group of some of the most well informed…
• Q2 US GDP Plunge Hits US Economy But Positives For US Tech Market (forrester.com)
  Learn how the 2Q US GDP decline will impact the US high-tech and technology sector.
• New Research: Reframing The Buy Vs. Build Choice (forrester.com)
  We’ve launched a new research stream seeking to create a “buy vs. build” decision framework for the digital era. Analysts at Forrester are…
• The Future Of Banking: Sneak Peek Into Our Upcoming Research (forrester.com)
  Watch the video for a sneak peek into Forrester's Future Of Banking research, and what banking will look like in 2030. Four clear themes th…
• Introducing Autonomous Finance: Forrester’s New Research On Algorithm-Based Financial Services (forrester.com)
  Weigh in on the future of autonomous financial services.
• Meet Your New Security Research Analyst (forrester.com)
  Meet David Holmes, the new analyst on the security and risk team.
• Meet Your New Identity And Access Management Research Analyst (forrester.com)
  As of September, I’m the new identity and access management (IAM) analyst on Forrester’s security and risk research team. I am grateful to…
• Summit Europe 2019 Case Study Preview: An Interview With Bigtincan (forrester.com)
  Bigtincan, Summit, Summit Europe, London, SiriusDecisions, b2b, marketing, b2b marketing, John Moore
• The Weather’s Heating Up Down Under, And So Is My Upcoming Research! (forrester.com)
  It’s been a couple of months since my last blog post! A huge vacation in the UK, backed up by RSA Conference in Singapore, our Financial Se…
• Is Money (Still) Too Tight To Mention? Forrester’s New Research On The Future Of Financial (forrester.com)
  Now is the time for the retail financial services industry to take a much more proactive, holistic approach to customers’ financial well-be…
• Seeking New Opportunities To Deploy Internet Of Things (IoT) Use Cases? Check Out Our Report (forrester.com)
  Is your organization currently deploying or planning to deploy internet of things (IoT) solutions as part of your digital transformation st…
• Call To Participate: ARMA And Forrester Joint Survey Tracking Records And Information Management (forrester.com)
  ARMA International and Forrester have partnered once again on a joint survey to track the records and information management (RIM) trends f…
• Kicking Off Our New Research On Autonomous Finance: FORR/3 Video (forrester.com)
  Forrester has recently kicked off some new research focusing on services and companies that make financial decisions and take action on beh…
• Navigate Our Top 25 Reports On Journey Maps (forrester.com)
  Journey mapping has become an ubiquitous tool for CX. As a concept for initially understanding your customer experience, it can seem approa…
• IDC - Tech Buyer (idc.com)
  Gain expert guidance with our robust leadership and development programs, industry-leading research and advisory services, and objective ma…
• Requesting Your Help With A Survey On Smart Manufacturing (forrester.com)
  I’ve written a lot about the ways in which traditional product makers are being transformed by digital. In “From Grease To Code: Industrial…
• IDC Asia/Pacific Technology Leadership Insights for the C-Suite (idc.com)
  Executive technology insights for Asia/Pacific C-suite leaders shaping IT strategy, digital transformation, and decisions.
• IDC - Research (idc.com)
  Outpace competition with IDC's data-rich research, market share data, and forecasts
• IDC - Industry (idc.com)
  Proposed AP Meta Description Make better technology decisions contextualized across retail, government, financial services, manufacturing,…
• New Research On Social Sigma (forrester.com)
  Social sigma is the use of digital feedback to improve products. The boring graphic to the left shows that social is gaining traction on th…
• Report from Davos 2009 (forrester.com)
  Just returning from the World Economic Forum in Davos, Switzerland. Wow, what a sea change from 2008. Rampant pessimism, gloom, worried fac…
• Does Social Waste Time? Take The One Question Survey (forrester.com)
  If you use social tools like Facebook, LinkedIn, Twitter, YouTube, blogs, discussion groups, etc., how much of that social activity would y…
• Facebook’s Latest Earnings Report Should Not Alter Marketers’ View Of Social Ad Spending (forrester.com)
  Facebook’s Q2 2018 earnings call was not well-received by investors as evidenced by the stock’s 19 percent price drop equating to the large…
• The Research You Need To Overcome Seams In Experiences (forrester.com)
  Seamlessness is quite the buzzword these days. It seems that brands of all shapes and sizes are vying to achieve it — from cars, to shoppin…
• IDC - Emerging Vendor (idc.com)
  IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expand…
• IDC - Digital Business (idc.com)
  Make better-informed strategies for the digital business era with IDC's digital enterprise and digital consumer research
• Forrester's 2018 ECM Panel Survey Is Open (forrester.com)
  Forrester’s survey for enterprise content management (ECM) decision makers is open . . . and we’re looking for your participation! 2018 Glo…
• On An Agile Scaling Journey? Take Our Survey To Find Out How You Are Doing (forrester.com)
  This year I’m excited to be teaming up with Diego Lo Giudice on the biannual Forrester Agile At Scale Adoption Survey. For the 2017 study,…
• PLM TechRadar Report: Democratized PLM Offerings Expand Functionality and User Base (forrester.com)
  As the product development process and product usage creates higher volumes of data, PLM is a necessary tool to consolidate disparate sourc…
• Navigate Forrester’s Insights Services Research (forrester.com)
  Early last year, Forrester defined a new player in data and analytics services, the insights service provider. Over the past 18 months, our…
• Two Reports To Get Search Marketers Closer To The Summit (forrester.com)
  Co-authored with Christian Splaine, Research Associate on Forrester's B2C Marketing Team Earlier in the year, we came out with our State Of…
• IDC - Emerging Vendor - Market Intelligence: Analyst Relations Success (idc.com)
  IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expand…
• IDC - Emerging Vendor - Brand Awareness: Analyst Brief Success Story (idc.com)
  IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expand…
• IDC - Emerging Vendor - Define the Market with Data and Research (idc.com)
  IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expand…